WEB DESIGN & MARKETING SERVICES
Web Design & Marketing Services
Step # 1:
Whether or not you decide to work with us, we want to hear your story and give you some actionable recommendations to see if we are the best fit for you.
Because if you love what we do for you,
you’ll want more!
PREMIUMcustom website design, graphic design & social media campaigns
Description of Sevices
WordPress Templated Design:
Word Press is the CMS (content management system) we use because it is the most popular. This has huge advantages.
1. The support community is enormous and the developers are always working to improve the platform. Twenty five percent of all websites are Word Press sites.
2. Word Press has an extensive library of plugins written by independant developers which extends the possibilities of a site to do almost anything (A plugin is a piece of software containing a group of functions that can be added to a WordPress website. They can extend functionality or add new features to your WordPress websites.)
3. A CMS allows clients to easily edit their site.
Google Analytics is a freemium web analytics service offered by Google that tracks and reports website traffic. Google launched the service in November 2005. Google Analytics is now the most widely used web analytics service on the Internet. Not only is it great to track who and how people are finding your site, it is also good for google rankings.
SSL Certificates are small data files that digitally bind a cryptographic key to an organization’s details. When installed on a web server, it activates the padlock and the https protocol and allows secure connections from a web server to a browser. Sites with a certificate have a green lock in chrome and say “secured”. The following is excerpted from this article, “HTTPS pages will now have an actual boost in search and will be shown to users by default. What this means for webmasters is that they need to ensure they’ve implemented security certificates properly to provide the best possible experience for visitors and retain their search positions. With HTTPS becoming a more relevant search ranking factor, getting a SSL certificate and its proper implementation are a greater imperative for webmasters in 2017. As suggested by Google’s John Mueller, this might take some time (and money, too) to get right, but will eventually bring the necessary stability to the entire web world – one website at the time.”
Mobile Optimized and Responsive:
Mobile optimization is the process of ensuring that visitors who access your site from mobile devices have an experience optimized for the device. Today, 1.2 billion people are accessing the web from mobile devices. An incredible 80% of all internet users use a smartphone. In other words, if they’re online, they are most likely on their phones. Google’s algorithm gives significant penalties for websites failing to meet its standards for mobile friendliness.
Responsive Web design is the approach that suggests that design and development should respond to the user’s behavior and environment based on screen size, platform and orientation. The practice consists of a mix of flexible grids and layouts, images and and intelligent use of CSS media queries. Basically when you scale down the size of your browser window, the website responds accourdingly. This is part of being mobile optimized, but alone is not always the best method.
Word Press is the most popular Content Management System and because of this it requires security plugins to keep your site safe from hacking. This is standard on all of our sites.
The curation of galleries consists of a judicious editing process to make sure only the very best quality images, showing your best work is included. The process of culling a portfolio down to 1. the best work and 2. the work that represents the client you want to be attracting in the future, can be difficult without an editor because the creation of the work brings with it the memories of how and where it was created which can distort their importance. Or, in some cases it is hard to omit projects because they represent the history of your creative process. However, portfolio’s are most powerful when they have a clear theme, with a common style. With an outside perspective we are able to be a sounding board to help you identify your ideal clients and shape your portfolio accordingly.
The most professional gallery plugin with WordPress is called, Slider Revolution and allows for thumbnails that run any direction, with titles, links and lots of other options. You can see a good example of this here: https://www.chadmanleydesign.com/dining-tables/. It can be time consuming to setup, but allows the most flexibility.
Email Subscripton (mail chimp):
MailChimp is an email marketing service and the trading name of its operator, an American company, founded in 2001. By June 2014 it was sending over 10 billion emails per month on behalf of its users. They provide a basic free account which is great to start out with if you’re not sure you want to do email campaigns.
If you enjoy writing a blog is a wonderful way to add current content which google loves. The objective of a search engines is to lead people to the most relevant information. The way they do it is by scanning websites for keywords. You can add meta data to images, but there is no image equivalent to a blog. However, if you’re not fond of writing and the thought of putting it on your to-do list makes you cringe, then blogging is probably not for you.
Basic SEO (Search Engine Optimization)
SEO is the process of getting traffic from the “free,” “organic,” “editorial” or “natural” search results on search engines. All major search engines such as Google, Bing and Yahoo have primary search results, where web pages and other content such as videos or local listings are shown and ranked based on what the search engine considers most relevant to users. Payment isn’t involved, as it is with paid search ads. Basic SEO on a site includes identifying keywords, titling all images with best practice methods (this is always changing), and constructing Google Snippets.
Keywords: Identifying keywords that are important for your industry is the main objective. These keywords are then used in the text on pages and on the image titles and alternative (alt) tags to every image. This is how search engines connects a query with the most relevant information.
Google Snippets are a description of or an excerpt from the webpage that follows the title and precedes the URL and Cached link. Simply put, the snippet refers to the description portion of a Google search listing. It doesn’t include the title, nor does it include the URL. For more information check out this article.
Good photograhpy for websites is absolutely essential. In some cases this is the first time people are meeting you, and depending on the quality, it could be the last. The web is a visual world, people look at photographs first and if they make an impact then they dive into the text. Time is precious and a picture says a thousand words. We do headshots, process, portfolio and architectural photography. See our photography portfolio to see what we can do for you.
Advanced SEO (Search Engine Optimization)
SEO is the process of getting traffic from the “free,” “organic,” “editorial” or “natural” search results on search engines. The advanced service includes putting together a strategy for outbound and backlinks. Backlinks are also known as inbound or incoming links, and they are links to your website from another place on the internet. They are extremely useful to search engines, because they give a good indication that a website is popular. Another website adding a link to you is essentially a vote for your website, as it shows their customers that they think your site is worth visiting.
Good backlinks include Facebook business pages, Google My Business, Twitter, Pinterest, Instagram, YouTube, and directory sites such as Yell.com, link sharing with friends’ sites, and naming your site in blog and forum posts. All of these methods get your site link out to people, and should help to entice visitors to your site. The more important the site that hosts your link, the better. Educational and organization sites with .edu and .org url extensions rate very well. Check out more information about our Social Media Services here.
Search engine ranking factor survey data has shown that getting external links is the single most important objective for attaining high rankings. This stems from the idea that external links are one of the hardest metrics to manipulate and thus, one of the best ways for search engines to determine the popularity of a given web page. This idea was first used by the early search engine Alta Vista and later improved upon by by Google.
If you are a local business that depends on networking within your community, print material may be important to get your information to the right people. Business cards, postcards, and magazine layouts are very effective for businesses that depend on in-person relationships.
Custom Word Press Design
There are many very good Worp Press Templates, but if you are looking for something very unique, this is our specialty. You can often tell what sites are from a template and which are not. Over time you can also start to date a website based on the types of effects or graphics that are used. For something truly unique we start from scratch and build a site that is wholey unique to you and your business.
If you need to collect unique information other than a name, email, and message, we can create custom forms to gather any kind of information you are looking for. We use Gravity Forms. You can use these forms to find out what kind of project your client is looking to do and what their budget is, the sky is the limit.
If you need to collect donations, it is very easy to setup a paypal account and provide a link from your site.
Word Press is an excellent platform for selling online. Woo Commerce is a free plugin with paid extensions that allows you to do just about anything. Setting up a commerce site is an extensive process with a price to match.