Get #Social media
Social media streams are like magazines that deliver
your story one clip at a time to your audience, free.
Yah, it’s a good idea.
Pinterest, Instagram, Facebook, LinkedIn: they give you free advertising space
in exchange for attracting readers. Our job? Help you create and schedule content that inspires!
We recommend devoting 5 hrs/mth. to setup, design & tailor a social media campaign specifically for your business.
Ramshackle Genius can run this for you, or train you how to do it yourself.
Your website is the vehicle for your business;
marketing is the gasoline.
1.86 billion monthly users
Five times the population of the United States. Facebook is the 3rd most visited site in the world, following Google and YouTube. Having an account is a good idea for business if only to join groups of like minded individuals. But considering the user base, it’s worth sharing your creative genius as well.
Excellent for: a mix of content, visual, text, videos.
1 billion monthly users
Video is quickly becoming the best way to connect with an audience if you are working with people across the country and want to make a personal connection. Mobile Youtube users spent 40 minutes on average session, up more than 50% year-over-year. If don’t mind getting behind a camera, this might be the venue for you.
Excellent for: tutorials, teaching, motivational speaking, connecting with a devoted fan base.
600 million monthly users
Instagram has some of the most creative user generated content. They were bought by facebook so their algorythm is similar in that the feeds with the most engagement (likes and comments) get shown the most to your followers. They also have a Content has to be loaded from a mobile phone, but there are ways to schedule posts using online software.
Excellent for: visual media, finding a devoted fan base.
319 million monthly users
Twitter is a micro-blog platform for short snippets of text or “tweets”. 54% of users surveyed by Twitter reported that they had taken action after seeing a brand mentioned in Tweets. If you’re a writer, publisher, or journalist this is the perfect medium for you. Although you can post videos and images, twitter is best for short and sweet text.
Excellent for small quick bits of written information.
150 million monthly users
Pinterest is a search engine for creative content. The beauty of it is that if you create content that people love, they will pin it to their board which will be shown to their audience who will also pin it. Each of these seperate pins link directly to your website! Like seeds in the wind they can spread far and wide.
Excellent for: visual media, branding, google rankings.
112 million monthly users
LinkedIn is a great place to have a resume, website link, headshot and testimonials. For creatives it can be a place to connect with business people and a place for business people to see if you are legitimate. This is something that you can setup and mostly let it sit as a link that google gives you credit for in rankings.
Excellent for: resume, website link & headshot.
25 million monthly users
Houzz is a website and online community about architecture, interior design and decorating, landscape design and home improvement. The company was founded in 2009 by a husband/wife team who were remodeling a home, but were having a hard time finding the right resources.
Excellent for: designers, architects, builders, connecting with a targeted demographic.
Social Media Demographics
Here is a super interesting article that breaks down the demographics of each social media stream. This information can help you identify the best place for you to be building an audience and put together a marketing strategy for the right people at the right time. Sprout Social: Social Media Demographics.
Instagram feed @ramshacklegenius
We use our instagram feed to highlight clients, experiment with marketing ideas, find a common community, keep tabs on design trends & post inspiring content that is in line with our culture. When the comments & likes start pouring in you know you’re connecting with an audience. Social media acts as a real time barometer for the pulse of your profession.
#CreativeGenius Marketing Campaign
Why Ramshackle Genius? The creative process can get messy. When you get all the ideas on the table sometimes it feels like an old shack barely holding itself together. The trick is to curate the best of those ideas into a house that is well built, cultured, and has a story without having to say too much.
#CreativeGenius. Everyone’s got it.
We collect and share genius quotes to see what others have to say about the subject.